Role of personality characteristics and dining-out atmospherics in the development of taste complexity attitude
thesisposted on 14.11.2018, 00:00 by Vipada CharoensukVipada Charoensuk
Restaurateurs need to understand of how an individual’s personality characteristics impact on their attitude to taste complexity in dining-out atmospherics. Agreeableness and Conscientiousness personality characteristics are most likely to have a strongly developed Taste Complexity Attitude. The meal appearance and textural variety of the food are important for customers.