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Role of personality characteristics and dining-out atmospherics in the development of taste complexity attitude

posted on 14.11.2018, 00:00 by Vipada CharoensukVipada Charoensuk
Restaurateurs need to understand of how an individual’s personality characteristics impact on their attitude to taste complexity in dining-out atmospherics. Agreeableness and Conscientiousness personality characteristics are most likely to have a strongly developed Taste Complexity Attitude. The meal appearance and textural variety of the food are important for customers.



Central Queensland University

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Dr Kylie Radel ; Dr Olav Titus Muurlink ; Dr Leonce Allison Newby

Thesis Type

Master's by Research Thesis

Thesis Format