Exploring the role of relationship marketing between universities and education agents: A case study analysis
Version 2 2021-12-21, 01:24
Version 1 2017-12-06, 00:00
thesis
posted on 2021-12-21, 01:24 authored by Nadia O'Connell"The purpose of this study is to understand the role of relationship marketing and agency theory control mechanisms in the recruitment of international students through education agents to Australian universities ... A multi-case embedded design was utilised with a sample consisting of in-depth interviews with 31 international marketing directors and marketing staff from eight Australian universities and on the other side of the dyad, interviews with 16 education agent managers and staff from 12 education agencies"--Abstract.
History
Location
Central Queensland UniversityAdditional Rights
I hereby grant to Central Queensland University or its agents the right to archive and to make available my thesis or dissertation in whole or in part through Central Queensland University’s Institutional Repository, ACQUIRE, in all forms of media, now or hereafter known. I retain all copyright, including the right to use future works (such as articles or books), all or part of this thesis or dissertation.Open Access
- Yes
External Author Affiliations
Faculty of Arts, Business, Informatics and Education;Era Eligible
- No
Supervisor
Dr Ho Yin Wong ; Professor Debbie ClaytonThesis Type
- Doctoral Thesis
