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Cross-genre marketing of Australian Roots music

posted on 06.12.2017, 00:00 by Elisabeth JensenElisabeth Jensen
"Explores the dilemma of cross-genre marketing within the Australian roots music industry, citing established marketing principles utilised within the industry as documented via interviews with industry professionals. Fifteen Australian music industry professionals (five each from the roots music sub-components of country, blues, and folk music) will be questioned regarding their views on genre identity"--Introduction.



Central Queensland University

Additional Rights

I hereby grant to Central Queensland University or its agents the right to archive and to make available my thesis or dissertation in whole or in part in the University libraries in all forms of media, now or hereafter known. I retain all proprietary rights, such as patent rights. I also retain the right to use in future works (such as articles or books) all or part of this thesis or dissertation.

Open Access


External Author Affiliations

Faculty of Business and Informatics;

Era Eligible



Associate Professor John Jackson ; Jenny O'Loughlin

Thesis Type

Master's by Research Thesis

Thesis Format


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