"Explores the dilemma of cross-genre marketing within the Australian roots music industry, citing established marketing principles utilised within the industry as documented via interviews with industry professionals. Fifteen Australian music industry professionals (five each from the roots music sub-components of country, blues, and folk music) will be questioned regarding their views on genre identity"--Introduction.
LocationCentral Queensland University
Additional RightsI hereby grant to Central Queensland University or its agents the right to archive and to make available my thesis or dissertation in whole or in part in the University libraries in all forms of media, now or hereafter known. I retain all proprietary rights, such as patent rights. I also retain the right to use in future works (such as articles or books) all or part of this thesis or dissertation.
External Author AffiliationsFaculty of Business and Informatics;
SupervisorAssociate Professor John Jackson ; Jenny O'Loughlin
Thesis TypeMaster's by Research Thesis