Cognitive dissonance in relation to the perceived status of farmed animals and meat consumption: Effects on attitudes and behavioural intentions
thesisposted on 08.06.2018, 00:00 by Suzanne PopeSuzanne Pope
Animal rights campaigners use a variety of strategies to challenge the conventional view that it is the prerogative of humans to use animals as they see fit. However, no psychological examination of the effectiveness of these strategies has been undertaken. The present research examined the emotional response, within the Belief Disconfirmation paradigm of cognitive dissonance theory, to images exemplifying identified campaign strategies.