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Cognitive dissonance in relation to the perceived status of farmed animals and meat consumption: Effects on attitudes and behavioural intentions

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posted on 2018-06-08, 00:00 authored by Suzanne PopeSuzanne Pope
Animal rights campaigners use a variety of strategies to challenge the conventional view that it is the prerogative of humans to use animals as they see fit. However, no psychological examination of the effectiveness of these strategies has been undertaken. The present research examined the emotional response, within the Belief Disconfirmation paradigm of cognitive dissonance theory, to images exemplifying identified campaign strategies.



Central Queensland University

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I hereby grant to Central Queensland University or its agents the right to archive and to make available my thesis or dissertation in whole or in part through Central Queensland University’s Institutional Repository, ACQUIRE, in all forms of media, now or hereafter known. I retain all copyright, including the right to use future works (such as articles or books), all or part of this thesis or dissertation.

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Dr Tania Dawn Signal ; Dr Nicola Taylor

Thesis Type

Master's by Research Thesis