posted on 2023-07-24, 02:11authored bySuzanne Pope
Animal rights campaigners use a variety of strategies to challenge the conventional view that it is the prerogative of humans to use animals as they see fit. However, no psychological examination of the effectiveness of these strategies has been undertaken. The present research examined the emotional response, within the Belief Disconfirmation paradigm of cognitive dissonance theory, to images exemplifying identified campaign strategies.
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Central Queensland University
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