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Case study of new product development in a multinational technology manufacturing company collaborating online across offices in Europe and Asia

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posted on 2022-04-05, 03:18 authored by CL Chan
"A multi-year case study examined new product development (NPD) processes in a multinational corporation (MNC) that spanned three continental regions: Europe, Asia-Pacific and USA. The MNC designs and produces display/monitoring systems used by the military, news broadcasters, the TV entertainment industry, and movie producers. NPD was known to be risky with a high failure rate, as cited in the existing literature, and recently observed at the case study MNC"--Abstract.



CQUniversity Australia

Open Access

  • No

Era Eligible

  • No


Dr Kenneth Strang

Thesis Type

  • Doctoral Thesis