Thesis_Chan_Cliff Eng-Liang_Redacted.pdf (1.18 MB)
Case study of new product development in a multinational technology manufacturing company collaborating online across offices in Europe and Asia
thesisposted on 2024-01-31, 01:20 authored by CL Chan
"A multi-year case study examined new product development (NPD) processes in a multinational corporation (MNC) that spanned three continental regions: Europe, Asia-Pacific and USA. The MNC designs and produces display/monitoring systems used by the military, news broadcasters, the TV entertainment industry, and movie producers. NPD was known to be risky with a high failure rate, as cited in the existing literature, and recently observed at the case study MNC"--Abstract.
SupervisorDr Kenneth Strang
- Doctoral Thesis