An exploratory determination of the effect of a male pheromone on the product choice of females
thesis
posted on 2017-12-06, 00:00 authored by IA Waller"The underlying intention of this research was to investigate how consumers and customers behave and whether it impacts on the current domain of marketing inquiry. This was done by examining the historical development of the marketing discipline, and highlighting an opportunity to incorporate the research findings from other disciplines into marketing's inquiry towards understanding consumer behaviour. The vehicle for this approach was the concept of the servicescape where sensory systems are attributed towards consumer behaviours. The literature review provided the basis for the development of a model of operant sensory systems in humans. This model identifies 13 sensory systems, 8 more than the current approach used by servicescape analysis of the traditional 5 senses."--p. 1.
History
Location
Central Queensland UniversityAdditional Rights
I hereby grant to Central Queensland University or its agents the right to archive and to make available my thesis or dissertation in whole or in part through Central Queensland University’s Institutional Repository, ACQUIRE, in all forms of media, now or hereafter known. I retain all copyright, including the right to use future works (such as articles or books), all or part of this thesis or dissertation.Open Access
- Yes
External Author Affiliations
Faculty of Business and Law;Era Eligible
- No
Supervisor
Associate Professor Les Killion ; Associate Professor Steve McKillupThesis Type
- Doctoral Thesis
