Survey of South Australian adults’ (18+) attitudes, beliefs and behaviours regarding sports betting 2021

This study aimed to develop and implement an initial survey of South Australians’ attitudes, beliefs, and practices in relation to sports betting, focusing on normalisation and potential impacts on young people. Normalisation of gambling in the context of enjoying sport can be thought of as the outcome of processes that encourage regular betting, making it an accepted and routine part of everyday life for individuals, their families, and communities. The South Australian government aims to reduce the degree of sports betting normalisation in the state, and the findings documented in this report will serve as a baseline for changing public perceptions.