Social influences on gamblers by risk group: An egocentric social network analysis

The specific aims of the project are to use egocentric social network analysis (described in Chapter 2) in order to: 1. Capture and map the nature of the social networks (i.e., social context) for low risk and moderate risk gamblers, in terms of the gambling and other potentially risky behaviours (e.g. alcohol consumption) of the most influential people around them; 2. Determine whether the social networks around low risk and moderate risk gamblers differ to those around non-gamblers, non-problem gamblers and problem gamblers, and how they differ; 3. Consider the potential role of social networks on the normalisation of gambling behaviour.