Opportunities for change in the sugar industry : preliminary results from a survey of sugarcane growers in Sarina, Mackay and Proserpine

Growers in the sugarcane industry have been struggling under financial pressure for several years. One option to improve farm viability might be to diversify farm enterprise income. Choice Modelling, an economic valuation technique, was used to explore the trade-offs growers make between different attributes of diversification, and how their choices may be related to certain socio-economic characteristics.