Interdependency of reef and rainforest tourism: A segmentation analysis of visitors to Tropical North Queensland

Understanding the drivers of demand for travel should be a key element in any strategy that is directed towards achieving a destination’s long term economic sustainability. Changes in the pattern of demand are best understood through analysis of visitor segments, seasonality and how these change over time. The aim of this research is to report on visitor segments in Tropical North Queensland (TNQ) and how these have changed over the period 2007 to 2010.