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Interdependency of reef and rainforest tourism: A segmentation analysis of visitors to Tropical North Queensland

report
posted on 24.10.2018, 00:00 by Michelle Thompson, Bruce Prideaux
Understanding the drivers of demand for travel should be a key element in any strategy that is directed towards achieving a destination’s long term economic sustainability. Changes in the pattern of demand are best understood through analysis of visitor segments, seasonality and how these change over time. The aim of this research is to report on visitor segments in Tropical North Queensland (TNQ) and how these have changed over the period 2007 to 2010.

History

Start Page

1

End Page

46

Number of Pages

46

Publisher

Marine and Tropical Sciences Research Facility

Open Access

Yes

Era Eligible

Yes

Usage metrics

CQUniversity

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