Exporting perishable commodities to Asia: Summary report

The Exporting perishable commodities to Asia project focused on assessing the nature of and processes involved with stakeholder’s collaboration in planning and investment for exporting High Value Perishable Agricultural Commodities (HVPACs) of central Queensland to Asian markets. The project used a theoretical framework to investigate Chinese consumers’ purchasing behaviour and willingness to pay for premium Australian HVPACs. This report aims to summarise the key findings and result-based recommendations, and to develop guidelines for relevant stakeholders on what and how they can use the recommendations