Export marketing plan: Queensland Highlands cut flowers: the introduction of Geraldton Wax and rice wax to the Japanese market [Embargoed]

"The high disposable income of the Japanese, combined with their rapidly growing consumption of fresh cut flowers and their desire for new western style arrangement, makes Japan an attractive market for Queensland Highland flowers. This market's potential viability can be attributed to the traditional Japanese relationship with cut flowers, the thriving Japanese economy (leading to consumers having a higher expendable income), and the growth in popularity for fresh cut flowers. ..."--p. 5.