Do values for protecting iconic assets vary across populations? A Great Barrier Reef case study

A number of studies have examined the effects of distance decay and the influence it might have on both use and non-use values. However, the relationship between environmental values and distance effects is less clear cut when iconic or special assets are involved. In this report, the effects of distance decay on protection values of the Great Barrier Reef in Australia are explored using two split sample choice experiments. The results suggest that the Townsville (local) population had larger use values than the Brisbane (distant) population. However, for iconic resources, where perceptions of responsibility, substitutes and information are reasonably consistent across population groups, non-use values remain constant across spatially different population groups.