Critical evaluation of international business case: Global big techs under Cold War 2.0: New political economy and governance as determinants

This exploratory essay is to bring a critical perspective of international business seen through evaluation of topical cases i.e., global big techs under Cold War 2.0, redefining the political economy and governance as determinants for international businesses. Alternative capitalisms and rule of law vs. rule by law political governance will be discussed through the paradigm of an iceberg as an ontology of the multilayered reality of the international business environment. A selection of theoretical examples of the current intentional business scholarship will be discussed as a way of considering informed supplements in the field of international business and strategy. With big techs as influential cases and their divergent business models explored, risk management as a new emergent and indispensable discipline will be discussed for macro and micro-management. This exploratory perspective essay concludes with a cross-disciplinary outlook on the way forward in the field of international business, including the essential role of critical perspective in an age of uncertainties.