Citrus industry calls on struggling grape growers as global orange concentrate shortage worsens

Australia is poised to feel the effects of Brazil's orange production shortage, as Citrus Australia anticipates an additional 100,000 tonnes of oranges will be needed for juice to compensate for the deficit. This shortage, caused by drought and citrus greening disease in Brazil, has reduced global orange production by nearly 25%. Dr. Imran Ali from Central Queensland University predicts significant impacts on the Australian juice market, including price increases and reduced supply. Citrus Australia CEO Nathan Hancock suggests possible changes to juice products, such as blends incorporating mandarin varieties. The crisis presents an opportunity for Australian farmers, particularly grape growers, to switch to citrus production. Despite challenges, this shift could help meet domestic demand and open export opportunities. The long-term structural changes in the global juice industry signal a potentially profitable future for Australian Valencia orange growers.