Increasingly, students want more from higher education institutions beyond skills and knowledge, graduation certificates and the promise of employment. They also want care and guidance. Students even want to actively collaborate on their university’s quality assurance processes and add health and well-being as key indicators of university quality.
However, universities often end up ignoring students’ needs. Although they once might have been the main clients of higher education, universities now give priority to market-driven quality indicators set by industries and governments.