What kinds of website and mobile-phone delivered physical activity and nutrition interventions do middle aged men want?

Within a health context, men in Western societies are a hard-to-reach population who experience higher rates of chronic disease compared to women. Innovative technology based interventions specifically targeting men are needed, however little is known about how these should be developed for this group. The aim of this study was to examine opinions and perceptions regarding the use of internet and mobile phones to improve physical activity and nutrition behaviours for middle aged men.