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Unethical marketers in the 'hot seat' : using educational drama to facilitate learning about marketing ethics

journal contribution
posted on 2017-12-06, 00:00 authored by G Pearce, Arthur JacksonArthur Jackson
Unethical marketers in the 'hot seat' : using educational drama to facilitate learning about marketing ethics

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

2

Issue

2

Start Page

199

End Page

212

Number of Pages

14

ISSN

1649-5195

Location

Milton Keynes, UK

Publisher

Senate Hall

Language

en-aus

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

Faculty of Business and Informatics; TBA Research Institute; University of Western Sydney;

Era Eligible

  • Yes

Journal

Journal of business ethics education.

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    Categories

    Keywords

    Educational dramaMarketingEthicsLearningUnethicalMarketing not elsewhere classifiedBusiness and Management not elsewhere classified

    Licence

    CQUniversity General 1.0

    Exports