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Unethical marketers in the 'hot seat' : using educational drama to facilitate learning about marketing ethics

journal contribution

posted on 06.12.2017, 00:00 authored by G Pearce, Arthur JacksonArthur Jackson

Unethical marketers in the 'hot seat' : using educational drama to facilitate learning about marketing ethics

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

2

Issue

2

Start Page

199

End Page

212

Number of Pages

14

ISSN

1649-5195

Location

Milton Keynes, UK

Publisher

Senate Hall

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Informatics; TBA Research Institute; University of Western Sydney;

Era Eligible

Yes

Journal

Journal of business ethics education.

Usage metrics

Categories

Keywords

Educational drama Marketing Ethics Learning Unethical Marketing not elsewhere classified Business and Management not elsewhere classified

Licence

CQUniversity General 1.0

Exports