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Unethical marketers in the 'hot seat' : using educational drama to facilitate learning about marketing ethics

journal contribution
posted on 06.12.2017, 00:00 by G Pearce, Arthur JacksonArthur Jackson
Unethical marketers in the 'hot seat' : using educational drama to facilitate learning about marketing ethics

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

2

Issue

2

Start Page

199

End Page

212

Number of Pages

14

ISSN

1649-5195

Location

Milton Keynes, UK

Publisher

Senate Hall

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Informatics; TBA Research Institute; University of Western Sydney;

Era Eligible

Yes

Journal

Journal of business ethics education.

Usage metrics

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Categories

Keywords

Educational dramaMarketingEthicsLearningUnethical

Licence

CQUniversity General 1.0

Exports