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Transitional media vs. normative theories : Schramm, Altschull, and China

journal contribution
posted on 06.12.2017, 00:00 by C Huang
Wilbur Schramm’s “Soviet” communist model and J. Herbert Altschull’s “Marxist” approach have been widely used as general theoretical frameworks to examine press systems in the Marxist world in general and China in particular. Though a growing literature suggested significant changes in Chinese journalism in the past 2 decades, very few studies have sent a direct challenge to the 2 models’ theoretical wisdom through the Chinese case. This article finds neither of the 2 models is sufficient in conceptualizing the Chinese case because of Chinese news media’s transitional nature and the 2 models’ inner theoretical flaws as normative press theories. Furthermore, realizing the growing conflict between normative media theories and accelerated post-Cold War global media transformation, the author suggests using a transitional media approach to revisit the traditional normative media approach and calls for a more systematic study of the transitional phenomenon of global media systems.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

53

Issue

3

Start Page

444

End Page

459

Number of Pages

16

ISSN

0021-9916

Location

USA

Publisher

Oxford University Press

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Informatics and Communication; TBA Research Institute;

Era Eligible

Yes

Journal

Journal of communication.

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