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Towards a conceptualization of unethical marketing practices in tourism : a case-study of Australia's inbound Chinese travel market

journal contribution
posted on 06.12.2017, 00:00 by Roger March
This paper has a twofold purpose: to identify the types and impacts of unethical practices in an international travel market and to offer a generic model to enhance our understanding of the causes and consequences of such practices. The Chinese outbound market is used as a case study. The choice of China is timely and appropriate, given that the country is forecast to be one of the world’s major outbound markets by 2010 with over 100 million leaving mainland China (World Tourism Organization [WTO], 2006). The research setting is the Chinese inbound tourism market to Australia where the Chinese market has grown substantially since Approved Destination Status (ADS) was granted in 1999. The implications of this research for European and North American tourism operators are significant, given the 2005 agreement between the European Commission and the Chinese authorities that allows group travel from China into Europe. Using the long-interview technique with industry participants in Australia and China a conceptual framework of the environment in which unethical practices occur is provided. A model illustrating antecedents, impacts, and outcomes of unethical practices is offered. Key managerial findings include the unhealthy consolidation of channel power in the Chinese market and the influence of ethnic networks across borders. Several key issues requiring further research are highlighted.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

24

Issue

4

Start Page

285

End Page

296

Number of Pages

12

eISSN

1540-7306

ISSN

1054-8408

Location

United States

Publisher

Routledge

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

School of Marketing; TBA Research Institute;

Era Eligible

Yes

Journal

Journal of travel & tourism marketing.

Usage metrics

CQUniversity

Categories

Exports