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Tourists’ preferences with Indigenous tourism experiences in the Wet Tropics of Queensland, Australia

journal contribution
posted on 21.05.2018, 00:00 authored by Anja PabelAnja Pabel, Bruce PrideauxBruce Prideaux, Michelle ThompsonMichelle Thompson
This article reports on visitor interest in Indigenous tourism experiences in the Wet Tropics region of Queensland, Australia. The findings are based on a survey sample of 326 tourists departing Cairns. The aim of this research was to investigate the demand for Indigenous tourism products and experiences. The research aim informed three research objectives: to identify the level of interest and participation in Indigenous tourism experiences; to ascertain if respondents with an interest in Indigenous tourism experiences had different motivations for visiting the Wet Tropics region than those with no interest in such experiences; and to determine tourists’ purchase behaviour of Indigenous artefacts. The research profiles Indigenous tourism seekers and respondents with no interest in Indigenous tourism activities. Results indicate that experiencing Indigenous culture was ranked as neither important nor unimportant by the two groups of respondents. First-time visitors (87.5%) were significantly more likely to have participated in an Indigenous tourism activity than repeat visitors to the Wet Tropics. Findings also showed that respondents who were looking to take part in Indigenous tourism experiences showed a high interest in experiencing other nature-based activities. The majority (77.5%) of Indigenous artefacts were purchased by visitors who did not participate in an Indigenous tourism activity. These findings have important implications for the development of future Indigenous tourism experiences for the Wet Tropics. © 2017

Funding

Other

History

Volume

31

Start Page

142

End Page

151

Number of Pages

10

eISSN

1839-5260

ISSN

1447-6770

Publisher

Cambridge University Press, UK

Peer Reviewed

Yes

Open Access

No

Cultural Warning

This research output may contain the names and images of Aboriginal and Torres Strait Islander people now deceased. We apologize for any distress that may occur.

Acceptance Date

29/11/2016

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Journal

Journal of Hospitality and Tourism Management