The willingness to adopt local feed innovation among cattle farmers

This study aimed to analyze the farmers' willingness to adopt local feed innovation and their background factors. A total of 106 cattle farmers in Malang Regency, East Java were engaged in personal interviews using structured questionnaires. Data were subjected to descriptive statistics and Probit regression. The results showed that most of the farmers were willing to partially adopt local feed innovation. Farmers willingness was negatively affected by their age and number of cattle, but positively affected by their membership in a farmers group and perception towards the cattle farming conditions. Farmers managing feedlot business have a higher probability to reject local feed innovation. Conclusively, optimising coaching and assisting activities through farmers' groups can be an effective way to increase their willingness to fully adopt local feed innovations.