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The nexus of corporate social responsibility (CSR), affective commitment and organisational citizenship behaviour in academia: A model of trust

journal contribution
posted on 19.07.2021, 03:02 by Rashid Ahmad, Saima Ahmad, Talat Islam, Ahmad Kaleem
Purpose: The purpose of this paper is to advance knowledge on the implications of perceived corporate social responsibility (CSR) on employee levels of commitment and citizenship behaviour (OCB) by investigating a trust-based mediational process in the context of academia. Design/methodology/approach: The research data are collected from a sample of 736 academics through a questionnaire based survey administered in different Pakistani universities. The nature of trust-based mechanism underlying the relationships between CSR, affective commitment and OCB is determined through structural equation modelling of the research data. Findings: The findings suggest that the perceived CSR is an important predictor of academics’ attitudes and behaviour in universities. Whilst the findings implicate the mediating role of trust in the process by which perceived CSR influences academics’ commitment, trust does not appear to mediate the perceived CSR’s relationship with OCB. Research limitations/implications: This study utilises single-sourced and cross-sectional data, which may have resulted in common method bias. Practical implications: By furnishing evidence of the beneficial effects of perceived CSR on academics’ levels of trust, commitment and citizenship behaviour, this study provides a business case for universities’ involvement in CSR. The findings are particularly useful to academic administrators and managers who are interested in nurturing positive attitudes and behaviours amongst academic staff. Originality/value: There is a paucity of research on CSR in the academic work settings of developing countries. This is the first study to examine the trust-based microfoundation of CSR in the context of academia in Pakistan.

History

Volume

42

Issue

1

Start Page

232

End Page

247

Number of Pages

16

eISSN

1758-7069

ISSN

0142-5455

Publisher

Emerald

Language

en

Peer Reviewed

Yes

Open Access

No

Acceptance Date

19/07/2019

External Author Affiliations

University of the Punjab, COMSATS Institute of Information Technology, Pakistan; RMIT University

Era Eligible

Yes

Journal

Employee Relations