The mind games have already started: An in-depth examination of trash talking in Counter-Strike: Global Offensive esports using practice theory

Trash talking is a contentious and prevalent practice in traditional sports but few studies have examined its practice in esports ‐ a computer-mediated form of sports competition in videogaming. This study used practice theory to identify different forms and dialectical relationships of trash talking in Counter-Strike: Global Offensive. Fifty hours of structured observations of professional tournaments were conducted followed by semi-structured interviews with fifteen spectators/casual gamers. Inductive analysis of data based on practice theory-related constructs identified varying perspectives on trash talk, and six distinct forms. Trash talk was directed towards players from opposing players, coaches, fans, casters and analysts. ‘Teabagging’ was the most controversial, but a predominantly positive ethos for trash talk was found, such that it was a distinct part of this esports scene. Theoretical and practice-oriented implications are discussed and a conceptualization of the practice of trash talk is given to encourage further debate and discussion in the field.