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The implications of Facebook marketing for organisations

journal contribution
posted on 06.12.2017, 00:00 by RR Ramsaran-Fowdar, Sooraj Fowdar, Rooma Ramsaran
With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications are suggested for organizations using Facebook as a social marketing tool and areas for future research are identified.

History

Volume

9

Issue

1

Start Page

73

End Page

84

Number of Pages

12

ISSN

1813-5498

Location

Taipei City, Taiwan

Publisher

Academy of Taiwan Information Systems Research

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Arts, Business, Informatics and Education; Institute for Health and Social Science Research (IHSSR); Institute for Resource Industries and Sustainability (IRIS); Learning and Teaching Education Research Centre (LTERC);

Era Eligible

Yes

Journal

Contemporary Management Research