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The implications of Facebook marketing for organisations
journal contributionposted on 06.12.2017, 00:00 by RR Ramsaran-Fowdar, Sooraj FowdarSooraj Fowdar, Rooma RamsaranRooma Ramsaran
With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications are suggested for organizations using Facebook as a social marketing tool and areas for future research are identified.