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The core competences and strategic management of Raffles: A case ctudy of Singapore hotel industry

journal contribution
posted on 20.11.2019, 00:00 authored by Lan SunLan Sun
The Hotel industry has been dramatically driven by tourism industry during the past few decades. Facing an intensive global competition, hotels are required to offer not just a place to live, but a kind of customer satisfaction through standardized services. Raffles Hotel Singapore is one of the interesting cases within the luxury hotels sector. Being a leader in the upscale hotel industry, it stands in a unique position, but still faces competitions from its rivalries. This paper performed a SWOT analysis, identifying the external and internal business environment of the Singapore Hotel Industry; the core competences of the Raffles; the strategic directions and the implementation of the key strategies. The aim is to improve the efficiency of Singapore Hotel Industry and address the Hotel Industry sustainability in facing a new challenge.

History

Volume

2

Issue

4

Start Page

270

End Page

273

Number of Pages

4

ISSN

2010-0248

Publisher

World Scientific Publishing

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Journal

International Journal of Innovation, Management and Technology