posted on 2017-12-06, 00:00authored byParves Sultan
This study has been designed for the Marketing students and practitioners. Prior to submit this article for review and publication, the core concepts (i.e. letter wise definition) of this article was submitted to the famous writer Philip Kotler. His reply e-mail encouraged me to developed this article.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Volume
1
Issue
1
Start Page
35
End Page
43
Number of Pages
9
ISSN
1815-3267
Location
Bangladesh
Publisher
Southeast University
Language
en-aus
Peer Reviewed
Yes
Open Access
No
External Author Affiliations
Faculty of Business and Informatics; Southeast University (Bangladesh);