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Testing theory of planned versus realized tourism behavior

journal contribution
posted on 06.12.2017, 00:00 by Roger MarchRoger March, A Woodside
This article probes how well one’s plans for doing, buying, and consuming discretionary tourism services relate to what is actually done. Using group level data, it includes an empirical study of hypotheses comparing planned and actual consumption behaviors. The main propositions tested are that realized consumption behaviors are greater in number than planned and that the level of matching between planned and realized actions varies as a function of contingency factors of composition of the tourist group, product experience, and motivations. Data from two large-scale surveys serve to examine the theory. The findings support the hypotheses partially and provide guidance for planning survey research and marketing management strategies.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

32

Issue

4

Start Page

905

End Page

924

Number of Pages

20

eISSN

1873-7722

ISSN

0160-7383

Location

United Kingdom

Publisher

Pergamon

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Boston College; University of New South Wales;

Era Eligible

Yes

Journal

Annals of tourism research.

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Categories

Exports