Technology affordances for enhancing job performance in digital work

The increasing use of digital technologies has leads to more contingent, flexible, and distributed work arrangements between individuals and organizations, resulting in wide adoption of digital work. This makes understanding the impact of digital technologies on job performance critical. This study investigates the affordance of digital technologies for enhancing job performance in digital work. A technology affordance theory-based model is tested and validated through structural equation modelling of the collected survey data. The study shows that using digital technologies can enhance job performance through actualizing digital technologies for improveding coordination, communication, knowledge sharing, and decision making. This study is the first in applying the technology affordance theory for exploring the role of digital technologies in job performance in digital work. The findings can lead to better formulated strategies and policies to facilitate digital technology use.