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Strategic avoidance: Can universities learn from other sectors

journal contribution
posted on 13.02.2018, 00:00 by G Kerr, Peter HosiePeter Hosie
Universities live in interesting times. For instance, government policies in Australia are allowing for more deregulation of the student market while overseas universities are entering the Australian domestic market. In an environment of increasing uncertainty, sound strategic planning is important. Processes including benchmarking, environmental scanning, knowledge management and risk management can identify best practice and guide ‘strategic pursuit’. Two approaches are suggested to assist universities. The first is to expand planning frameworks from within-sector to include cross-sector comparisons. The second is to use these processes not only towards strategic pursuit but also to learn from mistakes made in other sectors, that is, ‘strategic avoidance’. To defend this approach, potential lessons which could be learnt by universities from other sectors are provided. The concept of strategic avoidance has relevance for universities in other countries, and in addition, may be used by organisations in other sectors.

History

Volume

55

Issue

1

Start Page

59

End Page

65

Number of Pages

7

ISSN

0818-8068

Publisher

Nteu

Additional Rights

This issue and previous issues of AUR can be viewed online at http://www.aur.org.au/ (journal issue)

Peer Reviewed

Yes

Open Access

Yes

External Author Affiliations

University of Wollongong

Era Eligible

Yes

Journal

Australian Universities Review