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Sports-embedded gambling promotions: A study of exposure, sports betting intention and problem gambling amongst adults

journal contribution
posted on 04.09.2018, 00:00 by Nerilee HingNerilee Hing, M Lamont, P Vitartas, E Fink
ommunity, media and government concerns have emerged about promoting sports betting during televised sports broadcasts, which now contain betting operators’ logos, signage, websites, commentary and betting odds. Despite large television audiences being exposed, limited research has examined how these promotions shape gambling behaviour, particularly amongst problem gamblers. Underpinned by the Theory of Reasoned Action, this study explored whether exposure and attitude to gambling promotions during televised sport predict sports betting intention and whether this relationship varies with problem gambling severity. Surveys were conducted with 1,000 adults in Queensland, Australia. Strongest predictors of greater intended frequency of sports betting were higher problem gambling severity, previous sports betting participation, more frequent exposure to the promotions, and more positive attitudes towards them. Results suggest that the audience most likely to be stimulated by these promotions are problem gamblers because they have greatest exposure and a favourable disposition to them, and report they have maintained or worsened their problem sports betting behaviours. Policy and public health interventions may be needed to counter these pervasive media messages. © 2014, Springer Science+Business Media New York.

Funding

Other

History

Volume

13

Issue

1

Start Page

115

End Page

135

Number of Pages

21

eISSN

1557-1882

ISSN

1557-1874

Publisher

Springer New York LLC

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Southern Cross University; Latrobe University

Era Eligible

Yes

Journal

International Journal of Mental Health and Addiction

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