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Socially responsible HRM, employee attitude, and bank reputation: The rise of CSR in Bangladesh

journal contribution
posted on 22.07.2021, 21:44 by Farid Ahammad Sobhani, MD Amlan HaqueMD Amlan Haque, Shafiqur Rahman
Applying the organisational climate of corporate social responsibility (CSR) and human resource management (HRM) behavioural theories, this paper examines the associations among socially responsible HRM (SRHRM), organisational citizenship behaviour (OCB), turnover intention, and bank reputation. The proposed model, including seven hypotheses, was examined on a sample of 711 Bangladeshi bank employees. The results suggest that SRHRM has significant positive effects on both OCB and bank reputation, and a significant negative influence on turnover intention. OCB was positively significant for bank reputation but was estimated as insignificant for bank employees’ turnover intention. Moreover, perceived bank reputation was significant and negative on Bangladeshi employees’ turnover intention. Finally, a partial mediation effect was found for OCB on the direct relationship between SRHRM and bank reputation. This paper recommends that banks should aim at higher levels of OCB and reputation and lower turnover intentions should encourage SRHRM in their strategic approaches for HRM and CSR. The implications of the results of this study can help financial organisations to recognise the significance of SRHRM and its favourable effects on employee motivation and institutional reputation.

History

Volume

13

Issue

5

Start Page

1

End Page

17

Number of Pages

17

eISSN

2071-1050

Publisher

MDPI

Additional Rights

CC BY 4.0

Language

en

Peer Reviewed

Yes

Open Access

Yes

Acceptance Date

22/02/2021

External Author Affiliations

United International University, Bangladesh; Kent Institute Australia

Era Eligible

Yes

Journal

Sustainability

Article Number

2753