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Self-checkout at banks : so why salesperson - a case of Sri Lankan banking sector

journal contribution
posted on 06.12.2017, 00:00 by N Abeysekera, A Wickramasinghe
Effective selling is one of the most critical elements in the process of marketing. It is the life-blood of an organization that gets in critical revenue. Hence, the role of a salesperson is paramount important. Hence this study tries to address: Do salespersons in Sri Lankan banking sector customer oriented if so, do they delight or amaze customers? Two state banks and two private banks have been selected as a sample and thirty customers representing both banks are interviewed. It has found that even though banks are relying on computer automated services, some customers prefer human touch for better relationship. Furthermore, the customer orientation of salesperson is greater in private banks than in state banks.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

5

Issue

6

Start Page

398

End Page

403

Number of Pages

6

ISSN

1993-5250

Publisher

Medwell Journals

Language

en-aus

Peer Reviewed

No

Open Access

No

External Author Affiliations

Department of Management Studies; Faculty of Arts, Business, Informatics and Education; Institute for Resource Industries and Sustainability (IRIS); International Education Research Centre (IERC); Learning and Teaching Education Research Centre (LTERC);

Era Eligible

No

Journal

International business management.