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Selecting humour in tourism settings: A guide for tourism operators

journal contribution
posted on 14.09.2018, 00:00 by Anja PabelAnja Pabel, PL Pearce
There appears to be an increase in the number of tourism publications focusing on humour. These new directions explore theoretical and conceptual ideas. The cumulative value of these studies suggests that employing humour in such situations as tour guiding and attractions facilitates positive memorable tourists’ experiences and is good for the success of tourism businesses. There are, however, almost no studies outlining a framework that tourism operators can use to select humour that is appropriate for their setting and target audience. This study explores the practical issues in the application of humour by tourism operators and proposes an accessible, applied framework for the implementation of humour. It is envisaged that tourism operators may find such a framework helpful in guiding their decisions to use humour in their experiential offerings. Further, the steps proposed in the framework may also deliver fresh opportunities for researchers. © 2017 Elsevier Ltd

History

Volume

25

Start Page

64

End Page

70

Number of Pages

7

ISSN

2211-9736

Publisher

Elsevier, Netherlands

Peer Reviewed

Yes

Open Access

Yes

Acceptance Date

08/11/2017

External Author Affiliations

James Cook University

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Journal

Tourism Management Perspectives