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Saral Rozgar: Jobs on mobile phone for the blue-collared workers
journal contributionposted on 15.07.2019, 00:00 authored by Vanita YadavVanita Yadav
This case highlights the important issue of growth challenges in established firms. The case specifically discusses Tech Mahindra’s mobile-based service called Saral Rozgar. In November 2012, Saral Rozgar was launched as an innovative mobile value-added service for connecting entry-level blue-collared job seekers in India with prospective employers via web-based mobile phone applications. This service was introduced under Tech Mahindra’s growth factories initiative for launching technological disruptions. The case can be a useful tool for understanding and analyzing the fundamental questions of growth: (a) why should a business grow? and (b) how can established firms grow? This case analysis draws insights from the literature on growth strategy and corporate entrepreneurship to analyze the growth dilemma of Saral Rozgar at Tech Mahindra.