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Saral Rozgar: Jobs on mobile phone for the blue-collared workers

journal contribution
posted on 15.07.2019, 00:00 by Vanita Yadav
This case highlights the important issue of growth challenges in established firms. The case specifically discusses Tech Mahindra’s mobile-based service called Saral Rozgar. In November 2012, Saral Rozgar was launched as an innovative mobile value-added service for connecting entry-level blue-collared job seekers in India with prospective employers via web-based mobile phone applications. This service was introduced under Tech Mahindra’s growth factories initiative for launching technological disruptions. The case can be a useful tool for understanding and analyzing the fundamental questions of growth: (a) why should a business grow? and (b) how can established firms grow? This case analysis draws insights from the literature on growth strategy and corporate entrepreneurship to analyze the growth dilemma of Saral Rozgar at Tech Mahindra.

History

Volume

42

Issue

3

Start Page

164

End Page

167

Number of Pages

4

ISSN

0256-0909

Publisher

The Indian Institute of Management

Additional Rights

CC BY 3.0

Peer Reviewed

Yes

Open Access

Yes

Era Eligible

Yes

Journal

Vikalpa

Licence

Exports