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Rejoinder: The rhetoric and reality of yield at the destination level
journal contributionposted on 2022-03-30, 22:38 authored by Roger MarchRoger March
The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, ‘Yield measure for special-interest Australian inbound tourism markets’, published in Tourism Economics, Vol 13, No 3, September 2007, pp 421–440. This rejoinder is followed by a response from Larry Dwyer.