Regrowing the goodwill in nursing academia

Goodwill is a kindly or benevolent feeling of approval, support, or interest that a person or group of people feel towards others (Hungerford et al., 2016). In the business world, goodwill is an intangible asset or value that cannot be attributed to actual income or income-producing material but rather to the positive attitude and loyalty of businesses or customers to others. In academic institutions, goodwill enables employees to support one another, nurture students, and build a positive culture. In this column, we consider the notion of goodwill in nursing academia, the loss of that goodwill over the years, and how this goodwill can be regained.