File(s) not publicly available

Reaping value-added benefits from crowdfunders : what can we learn from relationship marketing?

journal contribution
posted on 06.12.2017, 00:00 by Stephanie Macht
Fund-seeking entrepreneurs can benefit from crowdfunders, if these add value through involvement, the provision of contacts, and the facilitation of further finance beyond their initial financial pledge. Entrepreneurs can actively influence crowdfunders’ willingness to provide such benefits by engaging them in long-term, cooperative relationships, which are maintained through continued trust. Relationship marketing theories and techniques provide useful insights into and recommendations for researchers and crowdfund-seeking businesses.

History

Volume

23

Issue

7-8

Start Page

439

End Page

460

Number of Pages

22

eISSN

1943-2607

ISSN

1943-2593

Location

United Kingdom

Publisher

John Wiley & Sons

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Not affiliated to a Research Institute; University of Northumbria at Newcastle;

Era Eligible

Yes

Journal

Strategic change.

Exports