Project strategy for product innovation: The strategic project management framework

This conceptual paper develops an integrated Strategic Project Management (SPM) framework for product innovation projects by integrating relevant theoretical concepts such as business models, value proposition, resource-based view, dynamic capability theory and contingency theory. The research develops an extended framework to assist practitioners and researchers in formulating appropriate project strategies for radical front-end Product Innovation Projects (PIPs). These strategies are aimed at optimising PIP business value creation and increasing the likelihood of commercial product innovation success. The SPM framework integrates findings in recent papers from research streams on product innovation, project management for product innovation, project strategy, project capability and project business.