Governments since the 1980s have reshaped the public sector by selling public businesses and other assets, and by introducing competition in the supply of taxpayer-funded services. Explanations for these new directions have focused on political ideologies about the proper role of government, and economic arguments about business efficiency, while noting an international trend towards diffusion of these policy ideas. However, the methods for achieving significant policy shifts have often been overlooked. This study examines the case of Queensland, highlighting a wider range of reform factors, including bureaucratic advice and commission of audit recommendations.