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Perceptual factors influencing the adoption of innovative tissue culture technology by the Australian avocado industry_CQU.pdf (1.38 MB)

Perceptual factors influencing the adoption of innovative tissue culture technology by the Australian avocado industry

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posted on 2023-05-09, 23:09 authored by Hannah ThorneHannah Thorne, Jenna Axtens, Talitha BestTalitha Best
Avocado growers in Australia are currently experiencing long wait times for orchard-ready plants, limiting productivity and profitability. Tissue culture technology represents a faster and more efficient process of producing plants, offering a solution. However, the development of new growing technology comes with the inherent risk of industry nonacceptance and limited uptake, a costly problem for both innovators and industry. This study explored factors related to technology acceptance by the intended end-users of tissue culture technology within the avocado industry in Australia. The study provides key insights into the overall industry sentiment towards uptake and adoption of tissue-culture technology. An online survey was conducted with participants from the Australian avocado industry and demonstrated perceptions of tissue culture technology were generally positive and that, with appropriate extension services, adoption is predicted to be high across industry users. This paper contributes to the behavioural science of technology adoption by exploring perceived use and likely uptake prior to the broad extension strategies of a new technology.

Funding

Category 2 - Other Public Sector Grants Category

History

Volume

12

Issue

9

Start Page

1

End Page

11

Number of Pages

11

eISSN

2077-0472

Publisher

MDPI AG

Additional Rights

CC BY 4.0

Language

en

Peer Reviewed

  • Yes

Open Access

  • Yes

Acceptance Date

2022-08-19

Author Research Institute

  • Institute for Future Farming Systems

Era Eligible

  • Yes

Journal

Agriculture (Switzerland)

Article Number

1288

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