No is no, maybe is no, yes is maybe: Issues of authenticity and accuracy from interviews with Vietnamese and Mongolian entrepreneurs

The following examines the challenges of cross-cultural entrepreneurship research, with a specific focus on the interview method. Challenges of the interview method are explained with guidelines for conducting cross-cultural research interviews. Examples are taken from the authors’ research experiences while interviewing Vietnamese and Mongolian entrepreneurs. Risks and problems as well as solutions associated with qualitative research methods are discussed in an effort to a acquire authentic and accurate results through a transparent and scientifically rigour process.