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Mobile commerce adoption in North American organizations: An empirical study of organizational factors

journal contribution
posted on 09.03.2018, 00:00 by Srimannarayana Grandhi, Santoso Wibowo
Mobile commerce or M-commerce can be seen as transactions made using mobile devices such as cellular phones and other mobile devices including tablet PCs. Advancements in mobile technologies and the availability of low cost mobile devices triggered the opportunities for mobile commerce. In recent years, it has become a shopping tool for many mobile users as it allows convenience and flexibility. This research paper highlights the role of organizational factors leading to the adoption of mobile commerce. This paper utilizes publicly available data collected from both IT and non-IT professionals working in North America. This study is based on secondary data and explored the interrelationships between strategy, perception and commitment, perceived business benefits, inhibitors and interface design. The results suggest that factors such as organization’s strategy, organizations’ perception of m-commerce benefits, inhibitors and interface design features are the key indicators of organizations’ readiness to adoptm-commerce. This study offers valuable insights to better understand mobile commerce adoption drivers and it can be helpful for organizations with similar interests.

History

Start Page

1

End Page

17

Number of Pages

17

eISSN

1943-7765

ISSN

1943-7765

Publisher

International Business Information Management Association

Additional Rights

Available from http://ibimapublishing.com/articles/CIBIMA/2016/682007/682007.pdf

Peer Reviewed

Yes

Open Access

Yes

Era Eligible

Yes

Journal

Communications of the IBIMA