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Mobile commerce adoption in North American organizations: An empirical study of organizational factors
journal contributionposted on 09.03.2018, 00:00 by Srimannarayana GrandhiSrimannarayana Grandhi, Santoso WibowoSantoso Wibowo
Mobile commerce or M-commerce can be seen as transactions made using mobile devices such as cellular phones and other mobile devices including tablet PCs. Advancements in mobile technologies and the availability of low cost mobile devices triggered the opportunities for mobile commerce. In recent years, it has become a shopping tool for many mobile users as it allows convenience and flexibility. This research paper highlights the role of organizational factors leading to the adoption of mobile commerce. This paper utilizes publicly available data collected from both IT and non-IT professionals working in North America. This study is based on secondary data and explored the interrelationships between strategy, perception and commitment, perceived business benefits, inhibitors and interface design. The results suggest that factors such as organization’s strategy, organizations’ perception of m-commerce benefits, inhibitors and interface design features are the key indicators of organizations’ readiness to adoptm-commerce. This study offers valuable insights to better understand mobile commerce adoption drivers and it can be helpful for organizations with similar interests.