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Mixed methods in business and management : a call to the ‘first generation’

journal contribution
posted on 2017-12-06, 00:00 authored by Roslyn Cameron
Mixed methods is a youthful but increasingly robust methodological movement characterised by: a growing body of trans-disciplinary literature; prominent research methodologists/authorities; the emergence of mixed method specific journals, research texts and courses and; a growth in popularity amongst research funding bodies. Mixed methods is being utilised and reported within business and management fields, despite the quantitative traditions attached to certain business and management disciplines. This paper has utilised a multistrand conversion mixed model research design to undertake a retrospective content analysis of refereed papers (n=281) from the 21st Australian and New Zealand Academy of Management (ANZAM) Conference 2007. The aim of the study is to provide a methodological map of the management research reported at the conference, and in particular the use, quality and acceptance level of mixed methods research within business and management fields. Implications for further research are discussed along with a call to the ‘first generation’ of business and management mixed method researchers to instigate mixed methods research training and capacity building within their respective business schools, relevant academies and associated professional forums and publications

History

Volume

17

Issue

2

Start Page

245

End Page

267

Number of Pages

23

ISSN

1833-3672

Location

Maleny, Qld,

Publisher

eContentmanagement

Language

en-aus

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

Faculty of Arts, Business, Informatics and Education; TBA Research Institute;

Era Eligible

  • Yes

Journal

Journal of management and organization.