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Managing students' attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: A perceived qualities perspective

journal contribution
posted on 2024-12-03, 03:17 authored by Rongbin YangRongbin Yang, Santoso WibowoSantoso Wibowo, Sameera Mubarak, Mubarak Rahamathulla
Studies have been conducted on university students' acceptance of e-learning systems during COVID-19. However, less attention has been paid to students' use of e-learning post-pandemic. This research provides a more comprehensive framework to investigate the effects of e-learning students' various quality perceptions on attitude, learning engagement, and stickiness toward e-learning platforms. A survey-based quantitative method is adopted by this study in which sample data are collected from students in Australian universities. A total of 403 valid samples were analysed using covariance-based structural equation modelling. This study found that students' perceived educational quality, service quality, information quality, and technical system quality play different roles in their attitudes and behaviours towards e-learning. It expands the information system success model by comparing the effects of students' various perceived qualities on their ongoing commitment to e-learning. It provides insights to e-learning providers in pursuing better designs and more sustainable development of educational information systems.

History

Volume

34

Issue

2

Start Page

1146

End Page

1177

Number of Pages

32

eISSN

1540-7144

ISSN

0884-1241

Publisher

Taylor & Francis (Routledge)

Language

en

Peer Reviewed

  • Yes

Open Access

  • No

Acceptance Date

2023-04-03

External Author Affiliations

University of South Australia, Kaplan Business School

Author Research Institute

  • Centre for Intelligent Systems

Era Eligible

  • Yes

Journal

Journal of Marketing for Higher Education

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