Koalas – Agents for change: A case study from regional Victoria

We investigated the success of the Koala Conservation and Education Program conducted in Ballarat, Victoria, Australia from 2000-2009 by interviewing 28 individuals, from various stakeholder groups involved in the project. Transcripts were analysed using grounded theory to identify common themes, keywords and phrases. We conclude that the chosen ‘flagship’ species, the koala, was crucial for the success of the project which culminated in the adoption of the Koala Plan of Management and habitat overlays into the City of Ballarat’s planning scheme. Local people were concerned about the koala based on its conservation status nationally and globally rather than because of its local or Victorian status. We conclude that the concept of 'flagship' species in the case of the koala, is more a global than a local construct.