Institutional investors : choosing a stockbroker

This research includes a study of institutional investors' selection criteria for stockbrokerage firms. The findings of the study are that "credibility and reliability" "understanding clients", "scale of the firm" and "expertise" are indicators of the service quality sought by institutional investors when selecting stockbrokerage firms. A sample of 46 companies was targeted and the mail survey technique was used. 28 usable questionnaires were returned, representing a response rate of 61 per cent.