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Influencing web-browsing behavior with intriguing and informative hyperlink wording

journal contribution
posted on 06.12.2017, 00:00 by C Wei, M Evans, Matt Eliot, J Barrick, J Spyradakis
Textual hyperlinks are important mainstays of the navigation systems of websites. The study presented here examines how the wording of hyperlinks in a navigation menu and embedded within the body text of a web page can influence users’ browsing behavior, perceptions, and comprehension. Five experimental conditions were tested that varied hyperlink wording (generic, intriguing, and informative) in a navigation menu and in embedded links. Significant differences were found between the experimental conditions concerning number of links clicked, number of pages viewed, and inferential comprehension, with higher scores for study participants in conditions that had a navigation menu with generic hyperlink wording and embedded hyperlinks with intriguing or informative wording.

History

Volume

31

Issue

5

Start Page

433

End Page

445

Number of Pages

13

eISSN

1741-6485

ISSN

0165-5515

Location

UK

Publisher

Sage Publications Ltd.

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Learning and Teaching Education Research Centre (LTERC); University of Washington, USA;

Era Eligible

Yes

Journal

Journal of information science.

Exports

CQUniversity

Exports